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Concept
Moto Guzzi
Summary
Moto Guzzi (ˈmɔːto ˈɡuttsi) is an Italian motorcycle manufacturer and the oldest European manufacturer in continuous motorcycle production.
Established in 1921 in Mandello del Lario, Italy, the company is noted for its historic role in Italy's motorcycling manufacture, its prominence worldwide in motorcycle racing, and industry innovations—including the first motorcycle centre stand, wind tunnel and eight-cylinder engine.
Since 2004, Moto Guzzi has been an unico azionista, a wholly owned subsidiary, and one of seven brands owned by Piaggio & C. SpA,
Europe's largest motorcycle manufacturer and the world's fourth largest motorcycle manufacturer by unit sales.
The company's motorcycles are noted for their air-cooled 90° V-twin engines with a longitudinal crankshaft orientation where the engines' transverse cylinder heads project prominently on either side of the motorcycle.
Similar to other storied motorcycle manufacturers that have survived for decades, Moto Guzzi has experienced a series of business cycles and a series of ownership arrangements—some complex, some brief, some that have endured.
Moto Guzzi was conceived by two aircraft pilots and their mechanic serving in the Corpo Aeronautico Militare (the Italian Air Corp, CAM) during World War I: Giorgio Parodi, Giovanni Ravelli and Carlo Guzzi. Assigned to the same Miraglia Squadron based outside Venice, the three became close, despite coming from different socio-economic backgrounds. They envisaged creating a motorcycle company after the war. Parodi (the son of wealthy Genovese ship-owners) would finance the venture, Ravelli (already a famous pilot and motorcycle racer) would promote the bikes with his racing prowess and Guzzi would engineer the motorcycles. Ravelli died just days after the war's end in an aircraft crash and is commemorated by the eagle's wings that form the Moto Guzzi logo.
Official source
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