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Concept
Infiniti
Summary
(stylized as INFINITI) is the luxury vehicle division of the Japanese automaker Nissan. Infiniti officially started selling vehicles on November 8, 1989, in North America. The marketing network for Infiniti-branded vehicles included dealers in over 50 countries in the 2010s. As of 2020, there were 25 markets served by new car dealers. The main markets are North America, China, and Middle East.
According to the company, the Infiniti badge has a double meaning, as stylized representations of both a road extending into the horizon and of Mount Fuji, reflecting its Japanese origins.
The Infiniti brand was introduced in the United States in 1989 to target the premium vehicle segments in the United States that would not have otherwise fit in with Nissan's more mainstream image, and partially influenced by the Plaza Accord of 1985. The brand was created around the same time that Japanese rivals Toyota and Honda developed their Lexus and Acura premium brands, respectively. The Japanese government imposed voluntary export restraints for the U.S. market, so it was more profitable for automakers to export more expensive cars to the U.S.
The Infiniti marque was launched with two models, the Q45, and the M30 that were previously sold at Japanese Nissan Motor Store dealership networks. The Q45 was based on the all new second generation JDM Nissan President on a five millimeter shorter wheelbase platform at 2,875 mm (113.2 in). Starting with model year 1992, the wheelbase matched the President's wheelbase at 2880 mm (113.4 in). The Q45 included a V8 engine, four wheel steering, and active suspension system offered on the first generation Q45t. The car's features would have made it competitive in the full-sized "luxury" segment against the Mercedes S-Class, BMW 7 Series, Jaguar XJ and Cadillac Fleetwood.
A second model was introduced in November 1989, the two-door M30, a badge engineered Nissan Leopard. It remained in production for three years as an alternative to the Lexus SC. The powertrain was the VG30E engine and an automatic transmission.
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