Graphic designGraphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of design and of the fine arts. Its practice involves creativity, innovation and lateral thinking using manual or digital tools, where it is usual to use text and graphics to communicate visually. The role of the graphic designer in the communication process is that of encoder or interpreter of the message.
TypefaceA typeface (or font family) is a design of letters, numbers and other symbols, to be used in printing or for electronic display. Most typefaces include variations in size (e.g., 24 point), weight (e.g., light, bold), slope (e.g., italic), width (e.g., condensed), and so on. Each of these variations of the typeface is a font. There are thousands of different typefaces in existence, with new ones being developed constantly. The art and craft of designing typefaces is called type design.
Ligature (writing)In writing and typography, a ligature occurs where two or more graphemes or letters are joined to form a single glyph. Examples are the characters æ and œ used in English and French, in which the letters 'a' and 'e' are joined for the first ligature and the letters 'o' and 'e' are joined for the second ligature. For stylistic and legibility reasons, 'f' and 'i' are often merged to create 'fi' (where the tittle on the 'i' merges with the hood of the 'f'); the same is true of 's' and 't' to create 'st'.
PunctuationPunctuation marks are marks indicating how a piece of written text should be read (silently or aloud) and, consequently, understood. The oldest known examples of punctuation marks were found in the Mesha Stele from 9th century BC, consisting of points between the words and horizontal strokes between sections. The alphabet-based writing begun with no spaces, no capitalization, no vowels (see abjad), and with only a few punctuation marks, as it was mostly aimed at recording business transactions.
Movable typeMovable type (US English; moveable type in British English) is the system and technology of printing and typography that uses movable components to reproduce the elements of a document (usually individual alphanumeric characters or punctuation marks) usually on the medium of paper. The world's first movable type printing technology for paper books was made of porcelain materials and was invented around AD 1040 in China during the Northern Song dynasty by the inventor Bi Sheng (990–1051).
CalligraphyCalligraphy () is a visual art related to writing. It is the design and execution of lettering with a pen, ink brush, or other writing instrument. Contemporary calligraphic practice can be defined as "the art of giving form to signs in an expressive, harmonious, and skillful manner". Modern calligraphy ranges from functional inscriptions and designs to fine-art pieces where the letters may or may not be readable. Classical calligraphy differs from type design and non-classical hand-lettering, though a calligrapher may practice both.
Italic typeIn typography, italic type is a cursive font based on a stylised form of calligraphic handwriting. Along with blackletter and roman type, it served as one of the major typefaces in the history of Western typography. Owing to the influence from calligraphy, italics normally slant slightly to the right, like so. Different glyph shapes from roman type are usually used - another influence from calligraphy - and upper-case letters may have swashes, flourishes inspired by ornate calligraphy.
Letter caseLetter case is the distinction between the letters that are in larger uppercase or capitals (or more formally majuscule) and smaller lowercase (or more formally minuscule) in the written representation of certain languages. The writing systems that distinguish between the upper- and lowercase have two parallel sets of letters: each in the majuscule set has a counterpart in the minuscule set. Some counterpart letters have the same shape, and differ only in size (e.g. {C,c} or {S,s}), but for others the shapes are different (e.
OrthographyAn orthography is a set of conventions for writing a language, including norms of spelling, hyphenation, capitalization, word boundaries, emphasis, and punctuation. Most transnational languages in the modern period have a writing system, and most of these systems have undergone substantial standardization, thus exhibiting less dialect variation than the spoken language. These processes can fossilize pronunciation patterns that are no longer routinely observed in speech (e.g.
Printing pressA printing press is a mechanical device for applying pressure to an inked surface resting upon a print medium (such as paper or cloth), thereby transferring the ink. It marked a dramatic improvement on earlier printing methods in which the cloth, paper, or other medium was brushed or rubbed repeatedly to achieve the transfer of ink and accelerated the process. Typically used for texts, the invention and global spread of the printing press was one of the most influential events in the second millennium.
