Concept

American election campaigns in the 19th century

In the 19th century, a number of new methods for conducting American election campaigns developed in the United States. For the most part the techniques were original, not copied from Europe or anywhere else. The campaigns were also changed by a general enlargement of the voting franchise—the states began removing or reducing property and tax qualifications for suffrage and by the early 19th century the great majority of free adult white males could vote (Rhode Island refused until a serious rebellion took place in 1844). During the Reconstruction Era, Republicans in Congress used the military to create a biracial electorate, but when the troops were removed in 1877, blacks steadily lost political power in the increasingly one-party Southern United States. After 1890 blacks generally lost the vote in the South. The system was characterized by two major parties who dominated government at the local, state and national level, and enlisted most voters into a loyal "army" of supporters. There were numerous small third parties that usually were short-lived or inconsequential. The complex system of electing federal, state and local officials meant that election campaigns were both frequent and consequential in terms of political power. Nearly all government jobs were distributed on a patronage basis to party workers. The jobs were honorific and usually paid very well. The best way to get a patronage job was to work in the election campaign for the winning party, and volunteers were numerous. Elections provided Americans with much of their news. The elections of 1828–32, 1854–56, and 1894–96 are usually considered realigning elections. Political parties in the 19th century thought of themselves as armies—as disciplined, hierarchical fighting organizations whose mission it was to defeat a clearly identified opponent. If defeated themselves, they knew how to retreat, regroup, and fight again another day. If they won, then the victory was sweet.

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