In social psychology, collective narcissism (or group narcissism) is the tendency to exaggerate the positive image and importance of a group to which one belongs. The group may be defined by ideology, race, political beliefs/stance, religion, sexual orientation, social class, language, nationality, employment status, education level, cultural values, or any other ingroup. While the classic definition of narcissism focuses on the individual, collective narcissism extends this concept to similar excessively high opinions of a person's social group, and suggests that a group can function as a narcissistic entity.
Collective narcissism is related to ethnocentrism. While ethnocentrism is an assertion of the ingroup's supremacy, collective narcissism is a self-defensive tendency to invest unfulfilled self-entitlement into a belief in an ingroup's uniqueness and greatness. Thus, the ingroup is expected to become a vehicle of actualisation of frustrated self-entitlement. In addition, ethnocentrism primarily focuses on self-centeredness at an ethnic or cultural level, while collective narcissism is extended to any type of ingroup.
Collective narcissism is associated with intergroup hostility.
In Sigmund Freud's 1922 study Group Psychology and the Analysis of the Ego, he noted how every little canton looks down upon the others with contempt, as an instance of what would later to be termed Freud's theory of collective narcissism. Wilhelm Reich and Isaiah Berlin explored what the latter called the rise of modern national narcissism: the self-adoration of peoples. "Group narcissism" is described in a 1973 book entitled The Anatomy of Human Destructiveness by psychologist Erich Fromm. In the 1990s, Pierre Bourdieu wrote of a sort of collective narcissism affecting intellectual groups, inclining them to turn a complacent gaze on themselves. Noting how people's desire to see their own groups as better than other groups can lead to intergroup bias, Henri Tajfel approached the same phenomena in the seventies and eighties, so as to create social identity theory, which argues that people's motivation to obtain positive self-esteem from their group memberships is one driving-force behind in-group bias.