WebObjects was a Java web application server and a server-based web application framework originally developed by NeXT Software, Inc. WebObject's hallmark features are its object-orientation, database connectivity, and prototyping tools. Applications created with WebObjects can be deployed as web sites, Java WebStart desktop applications, and/or standards-based web services. The deployment runtime is pure Java, allowing developers to deploy WebObjects applications on platforms that support Java. One can use the included WebObjects Java SE application server or deploy on third-party Java EE application servers such as JBoss, Apache Tomcat, WebLogic Server or IBM WebSphere. WebObjects was maintained by Apple for quite a while. However, because Apple has stopped maintaining the software, it now is instead maintained by an online community of volunteers. This community calls it "Project Wonder". WebObjects now also has a few competitors: see below. WebObjects was created by NeXT Software, Inc., first publicly demonstrated at the Object World conference in 1995 and released to the public in March 1996. The time and cost benefits of rapid, object-oriented development attracted major corporations to WebObjects in the early days of e-commerce, with clients including BBC News, Dell Computer, Disney, DreamWorks SKG, Fannie Mae, GE Capital, Merrill Lynch, and Motorola. Following NeXT's merger into Apple Inc. in 1997, WebObjects' public profile languished. Many early adopters later switched to alternative technologies, and currently Apple remains the biggest client for the software, relying on it to power parts of its online Apple Store and the iTunes Store — WebObjects' highest-profile implementation. WebObjects was part of Apple's strategy of using software to drive hardware sales, and in 2000 the price was lowered from 699. From May 2001, WebObjects was included with Mac OS X Server, and no longer required a license key for development or deployment.