Concept

Swanage

Summary
Swanage (ˈswɒnᵻdʒ) is a coastal town and civil parish in the south east of Dorset, England. It is at the eastern end of the Isle of Purbeck and one of its two towns, approximately south of Poole and east of Dorchester. In the 2011 census the civil parish had a population of 9,601. Nearby are Ballard Down and Old Harry Rocks, with Studland Bay and Poole Harbour to the north. Within the parish are Durlston Bay and Durlston Country Park to the south of the town. The parish also includes the areas of Herston, just to the west of the town, and Durlston, just to the south. The town, originally a small port and fishing village, flourished in the Victorian era, when it first became a significant quarrying port and later a seaside resort for the rich of the day. Today the town remains a popular tourist resort, this being the town's primary industry, with many thousands of visitors coming to the town during the peak summer season, drawn by the bay's sandy beaches and other attractions. During its history the bay was listed variously as Swanawic, Swanwich and Sandwich, and only in more recent history as Swanage. The town is located at the eastern end of the Jurassic Coast, a World Heritage Site. The town contains many listed buildings and two conservation areas – Swanage Conservation Area and Herston Conservation Area. While fishing is likely the town's oldest industry, quarrying has been important to the town and the local area since at least the first century AD. During the time of the Roman occupation this industry grew, with the distinctive Purbeck marble being used for decorative purposes in buildings as far away as London. When the Romans left Britain, quarrying largely ceased until the 12th century. The town is first mentioned in historical texts in the Anglo-Saxon Chronicle of 877. It is stated as being the scene of a Danish naval disaster: "This year came the Danish army into Exeter from Wareham; whilst the navy sailed west about, until they met with a great mist at sea, and there perished one hundred and twenty ships at Swanwich.
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