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Concept
Creatures (company)
Summary
is a Japanese video game company affiliated with Game Freak and Nintendo, and is one of the owners of the Pokémon franchise. It was founded by Tsunekazu Ishihara in November 1995, with the assistance of then-president of HAL Laboratory, Satoru Iwata, as a successor to Shigesato Itoi's company Ape Inc.
Alongside Game Freak and Nintendo, Creatures jointly owns The Pokémon Company. It is best known for developing and publishing the Pokémon Trading Card Game and designing Pokémon toys. Creatures operates the Pokémon CG Studio, which focuses on the 3D modelling and animation of Pokémon models in all Pokémon games. Creatures has also developed Pokémon spin-off titles and various non-Pokémon titles. The company has its headquarters in Chiyoda, Tokyo, in proximity to Ichigaya Station.
Ape Inc. was founded in March 1989 with Shigesato Itoi as its chief executive officer (CEO). Nintendo president Hiroshi Yamauchi had wanted to support new talent in game design. Liking Itoi's work, he proposed the idea of the company to Itoi and invested in it. Ape's staff included Tsunekazu Ishihara, who later became The Pokémon Company's president, and Ashura Benimaru Itoh, a renowned illustrator. They began working on Mother, which was released on 27 July 1989. Its music was composed by Hirokazu Tanaka, who later became the second CEO of Creatures. The team went on to develop Mother 2, which would be known in the Western world as EarthBound. When development of this game began to falter, Satoru Iwata of HAL Laboratory was brought in to help the project. The game was released in Japan on 27 August 1994. Ape's game development activities ceased in 1995. Ape also produced a line of official guidebooks for Nintendo, in co-operation with Nintendo and Shogakukan. They began with Encyclopedia Mother in October 1989, and ended with Nintendo Official Guidebook—Pocket Monsters: Red, Green, Blue (Complete Compatibility, Revised Edition) on 10 January 1997. Shogakukan assumed Ape's role and continues to produce Nintendo Official Guidebooks in their stead.
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