Stroud is a market town and civil parish in Gloucestershire, England. It is the main town in Stroud District. The town's population was 13,500 in 2021.
Below the western escarpment of the Cotswold Hills, at the meeting point of the Five Valleys, the town is noted for its steep streets. The Cotswold Area of Outstanding Natural Beauty surrounds the town, and the Cotswold Way path passes by it to the west. It lies south of the city of Gloucester, south-southwest of Cheltenham, west-northwest of Cirencester and north-east of the city of Bristol. London is east-southeast of Stroud and the Welsh border at Whitebrook, Monmouthshire, is to the west. Not part of the town itself, the civil parishes of Rodborough and Cainscross form part of Stroud's urban area.
Stroud acts as a centre for surrounding villages and market towns including Amberley, Bisley, Bussage, Chalford, Dursley, Eastcombe, Eastington, King's Stanley, Leonard Stanley, Minchinhampton, Nailsworth, Oakridge, Painswick, Randwick, Selsley, Sheepscombe, Slad, Stonehouse, Brimscombe & Thrupp, Whiteshill and Woodchester.
In March 2021 The Sunday Times named Stroud the best place to live in the UK, citing the town's abundance of green spaces, independent spirit, and school quality.
Stroud was named La Strode in a document of 1221, though most early records use the spelling Stroud. The Old English name Strōd refers to a "marshy land overgrown with brushwood". Although the name is now pronounced to rhyme with "proud", its original pronunciation survives in the Kent town of Strood, which has the same etymology.
Stroud is known for its involvement in the Industrial Revolution. It was a cloth town: woollen mills were powered by the small rivers which flow through the five valleys, and supplied from Cotswold sheep which grazed on the hills above. Particularly noteworthy was the production of military uniforms in the colour Stroudwater Scarlet. Stroud became known for its production of broadcloth, which was widely known as "Stroud cloth" and traded around the world.