Concept

Strategy dynamics

Summary
The word ‘dynamics’ appears frequently in discussions and writing about strategy, and is used in two distinct, though equally important senses. The dynamics of strategy and performance concerns the ‘content’ of strategy – initiatives, choices, policies and decisions adopted in an attempt to improve performance, and the results that arise from these managerial behaviors. The dynamic model of the strategy process is a way of understanding how strategic actions occur. It recognizes that strategic planning is dynamic, that is, strategy-making involves a complex pattern of actions and reactions. It is partially planned and partially unplanned. A literature search shows the first of these senses to be both the earliest and most widely used meaning of ‘strategy dynamics’, though that is not to diminish the importance of the dynamic view of the strategy process. Static models of strategy and performance The static assessment of strategy and performance, and its tools and frame
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