Interpersonal tiesIn social network analysis and mathematical sociology, interpersonal ties are defined as information-carrying connections between people. Interpersonal ties, generally, come in three varieties: strong, weak or absent. Weak social ties, it is argued, are responsible for the majority of the embeddedness and structure of social networks in society as well as the transmission of information through these networks. Specifically, more novel information flows to individuals through weak rather than strong ties.
Diffusion of innovationsDiffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread. The theory was popularized by Everett Rogers in his book Diffusion of Innovations, first published in 1962. Rogers argues that diffusion is the process by which an innovation is communicated over time among the participants in a social system. The origins of the diffusion of innovations theory are varied and span multiple disciplines.
Biological networkA biological network is a method of representing systems as complex sets of binary interactions or relations between various biological entities. In general, networks or graphs are used to capture relationships between entities or objects. A typical graphing representation consists of a set of nodes connected by edges. As early as 1736 Leonhard Euler analyzed a real-world issue known as the Seven Bridges of Königsberg, which established the foundation of graph theory. From the 1930's-1950's the study of random graphs were developed.
Signed graphIn the area of graph theory in mathematics, a signed graph is a graph in which each edge has a positive or negative sign. A signed graph is balanced if the product of edge signs around every cycle is positive. The name "signed graph" and the notion of balance appeared first in a mathematical paper of Frank Harary in 1953. Dénes Kőnig had already studied equivalent notions in 1936 under a different terminology but without recognizing the relevance of the sign group.
Small-world experimentThe small-world experiment comprised several experiments conducted by Stanley Milgram and other researchers examining the average path length for social networks of people in the United States. The research was groundbreaking in that it suggested that human society is a small-world-type network characterized by short path-lengths. The experiments are often associated with the phrase "six degrees of separation", although Milgram did not use this term himself.
Katz centralityIn graph theory, the Katz centrality or alpha centrality of a node is a measure of centrality in a network. It was introduced by Leo Katz in 1953 and is used to measure the relative degree of influence of an actor (or node) within a social network. Unlike typical centrality measures which consider only the shortest path (the geodesic) between a pair of actors, Katz centrality measures influence by taking into account the total number of walks between a pair of actors. It is similar to Google's PageRank and to the eigenvector centrality.
