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Concept
Mafalda
Summary
Mafalda (maˈfalda) is an Argentine comic strip written and drawn by cartoonist Quino. The strip features a six-year-old girl named Mafalda, who reflects the Argentinian middle class and progressive youth, is concerned about humanity and world peace, and has an innocent but serious attitude toward problems. The comic strip ran from 1964 to 1973 and was very popular in Latin America, Europe, Quebec and Asia. Its popularity led to books and two animated cartoon series. Mafalda has been praised as masterful satire.
The comic strip artist Quino created Mafalda in 1963. He had received a proposal by fellow artist Miguel Brascó, and the comic strip would be a covert advertisement for the "Mansfield" line of products of the Siam Di Tella company. The characters would use their products, and all of them would have names starting with "M". The name "Mafalda" was selected as an homage to one of the characters of the 1962 Argentine film Dar la cara. The comic strip was conceived as a blend of Peanuts and Blondie. Quino and Brascó offered the comic strip to the newspaper Clarín, but they noticed the advertisement nature and did not publish it. The covert advertising campaign was never carried out, but Brascó published portions of those comics at the magazine Leoplán.
Julián Delgado, senior editor of the magazine Primera Plana, proposed Quino to publish the comic strip, if he removed the advertisements. It was first published in the magazine on 29 September 1964. Initially, it featured only Mafalda and her parents. Felipe was introduced in January. Quino left the magazine in 1965, and the comic strip was moved to the newspaper El Mundo. Quino introduced new kids: Manolito, Susanita, and Miguelito; and Mafalda's mother became pregnant. The newspaper was closed in December 1967.
Publication resumed six months later, on 2 June 1968, in the weekly Siete Días Ilustrados. Since the cartoons had to be delivered two weeks before publication, Quino was not able to comment on the news to the same extent.
Official source
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