Concept

Georgia Force

Summary
The Georgia Force was an Arena Football League (AFL) team based in Gwinnett County, Georgia, United States (part of suburban Atlanta) that played in the South Division of the American Conference. The team was owned by Doug MacGregor and Donn Jennings. Following the termination of operations of the Arena Football League on August 4, 2009, Georgia Force officials quickly followed with a release that indicated that they, too, were ceasing operations. In 2010, the Alabama Vipers announced they would leave Huntsville, and would move to suburban Atlanta for the 2011 AFL season, once again playing home games at Arena at Gwinnett Center. Following the 2012 season, the franchise folded citing, "The market never responded to our extensive marketing and sales campaign," said team president Corey Remillard. "With all of the outreach, marketing, community and public relations that we put forward, it would have been impossible to not know that we were playing here, and the city simply did not respond. Atlanta is simply not a football town." The team began as the first Nashville Kats team from 1997 to 2001. The original Kats played in the Nashville Arena (later known as Gaylord Entertainment Center, now known as Bridgestone Arena) in downtown Nashville and were initially coached by Eddie Khayat in 1997 and 1998. Khayat was then succeeded by Pat Sperduto for the balance of the team's time in Nashville. The Kats were the league's "Organization of the Year" for their inaugural year of 1997, and were in the playoffs for every season of their relatively brief existence, even playing in the ArenaBowl each of their final two seasons, albeit losing both times they reached the AFL's championship game. Virgil Williams, an Atlanta businessman, purchased the franchise for nearly $10 million in December 2001, and moved the team to Atlanta after the team's previous owners failed to negotiate a favorable lease with the arena's primary tenant and manager, the National Hockey League's Nashville Predators.
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