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Concept
John Frum
Summary
John Frum (also called Jon Frum, John Brum, and John Prum) is a mythic figure associated with cargo cults on the island of Tanna in Vanuatu. He is often depicted as an American World War II serviceman who will bring wealth and prosperity to the people if they follow him. Quoting David Attenborough's report of an encounter: E look like you. 'E got white face. 'E tall man. 'E live 'long South America."
In the 1990s, there were still reportedly over 5,000 members of the John Frum movement. Belief in John Frum is in decline, however; as of 2022, there are fewer than 500 practitioners. Currently, only the village of Lamakara is faithful to the John Frum faith on the island of Tanna. The rest of the island has been mostly converted by Christian missionaries based out of Sulphur Bay.
The religion centering on John Frum arose no later than the late 1930s, when Vanuatu was known as the New Hebrides; in 1949, however, there was a claim that the movement had started in the 1910s. The movement was influenced by existing religious practice in the Sulphur Bay area of Tanna, particularly the worship of Keraperamun, a god associated with Mount Tukosmera.
In one analysis of the cult, the figure was first known as John Broom, who was believed by followers to one day return from a distant land to sweep away the White colonials and return riches to the islands. In some versions of the story, a native man named Manehivi, using the alias "John Frum", began appearing among the native people of Tanna dressed in a Western-style coat, assuring the people he would bring them houses, clothes, food, and transport.
Others contend that John Frum was a kava-induced spirit vision. Said to be a manifestation of Keraperamun, this John Frum promised the dawn of a new age in which all White people, including missionaries, would depart the New Hebrides, leaving behind their goods and property for the native Melanesians. For this to happen, however, the people of Tanna had to reject all aspects of European society including money, Western education, Christianity and work on copra plantations, and they had to return to traditional kastom (the Bislama language word for customs).
Official source
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