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Concept
Polygon (website)
Summary
Polygon is an American entertainment website that publishes blogs, reviews, guides, videos, and news primarily covering video games, as well as movies, comics, television and books. At its October 2012 launch as Vox Media's third property, Polygon sought to distinguish itself from competitors by focusing on the stories of the people behind the games instead of the games themselves. It also produced long-form magazine-style feature articles, invested in video content, and chose to let their review scores be updated as the game changed.
The site was built over the course of ten months, and its 16-person founding staff included the editors-in-chief of the gaming sites Joystiq, Kotaku and The Escapist. Its design was built to HTML5 responsive standards with a pink color scheme, and its advertisements focused on direct sponsorship of specific kinds of content. Vox Media produced a documentary series on the founding of the site.
The gaming blog Polygon was launched on October 24, 2012, as Vox Media's third property. The site grew from technology blog The Verge, which was launched a year earlier as an outgrowth of sports blog network SB Nation before Vox Media was formed. Vox Media's chief executive officer, Jim Bankoff, approached Joystiq editor-in-chief Christopher Grant in early 2011 about starting a video game website. Bankoff considered video games to be a logical vertical market for Vox, whose sites attracted an 18- to 49-year-old demographic. He also saw games to be an expanding market in consideration of mobile and social network game categories. Forbes described Bankoff's offer as a "serious commitment to online journalism" in an age of content farms and disappearing print publications, but Grant did not trust the offer and declined. Upon seeing the effort that Vox Media put into The Verge, their Chorus content management system, and the quality of their content and sponsorships, Grant changed his mind and returned to pitch Bankoff.
Official source
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