Concept

Persona Communications

Summary
Persona Communications, formerly Regional Cablesystems, was a cable television, Internet and telecommunications provider in Canada. Persona was purchased by EastLink in 2007. At that point it ceased to be an independent company, and the Persona name survived only as the brand name of some of EastLink's operations in Western Canada, before the transition to the EastLink brand was completed in 2010. Other brands used included Coast Cable along the Sunshine Coast, Delta Cable near the Fraser River Delta, and Northern Cablevision in parts of rural Alberta. Until its takeover by EastLink, Persona was the fifth largest cable television provider in Canada, following Shaw, Rogers, Vidéotron and Cogeco. History As Regional Cablesystems, the company began operations in 1986 in Newfoundland. It expanded through the acquisition of non-metropolitan cable systems in Canada through the 1990s — notably Northern Cable in 1998, which gave the company two of the largest markets, Sudbury and
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