Ideasthesia

Ideasthesia (alternative spelling ideaesthesia) is a neuropsychological phenomenon in which activations of concepts (inducers) evoke perception-like sensory experiences (concurrents). The name comes from the Ancient Greek ἰδέα (idéa) and αἴσθησις (aísthēsis), meaning 'sensing concepts' or 'sensing ideas'. The notion was introduced by neuroscientist Danko Nikolić as an alternative explanation for a set of phenomena traditionally covered by synesthesia. While synesthesia meaning 'union of senses' implies the association of two sensory elements with little connection to the cognitive level, empirical evidence indicated that most phenomena linked to synesthesia are in fact induced by semantic representations. That is, the linguistic meaning of the stimulus is what is important rather than its sensory properties. In other words, while synesthesia presumes that both the trigger (inducer) and the resulting experience (concurrent) are of sensory nature, ideasthesia presumes that only the resulting experience is of sensory nature while the trigger is semantic. Research has later extended the concept to topics other than synesthesia, and since it turned out to be applicable to everyday perception, the concept has developed into a theory of how we perceive. For example ideasthesia has been applied to the theory of art and could bear important implications in explaining human conscious experience, which, according to ideasthesia, is grounded in how we activate concepts. A common example of synesthesia is the association between graphemes and colors, usually referred to as grapheme-color synesthesia. Here, letters of the alphabet are associated with vivid experiences of color. Studies have indicated that the perceived color is context-dependent and is determined by the extracted meaning of a stimulus. For example, an ambiguous stimulus '5' that can be interpreted either as 'S' or '5' will have the color associated with 'S' or with '5', depending on the context in which it is presented.