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Concept
Bravo (American TV network)
Summary
Bravo is an American basic cable television network, launched on December 8, 1980. It is owned by the NBCUniversal Television and Streaming division of Comcast's NBCUniversal. The channel originally focused on programming related to fine arts and film. The network's brand is focused on reality series targeted at 25-to-54-year-old women and the LGBTQIA+ community at large.
As of January 2016, approximately 89,824,000 American households (77% of households with TV) receive Bravo.
Bravo originally launched as a commercial-free premium channel on December 8, 1980. It was originally co-owned by Cablevision's Rainbow Media division and Warner-Amex Satellite Entertainment; the channel claimed to be "the first television service dedicated to film and the performing arts". The channel originally broadcast its programming two days a week and—like Bravo's former sister network Nickelodeon, which shared its channel space with Alpha Repertory Television Service—shared its channel space with the adult-oriented pay channel Escapade (now Playboy TV), which featured softcore pornographic films. In 1981, Bravo was available to 48,000 subscribers throughout the United States; this total increased four years later to around 350,000 subscribers. A 1985 profile of Bravo in The New York Times observed that most of its programming consisted of international, classic, and independent film. Celebrities such as E. G. Marshall and Roberta Peters provided opening and closing commentary to the films broadcast on the channel.
Performing arts programs seen on Bravo included the show Jazz Counterpoint. During the mid-1980s, Bravo converted from a premium service into a basic cable channel, although it remained a commercial-free service. Bravo signed an underwriting deal with Texaco in 1992 and within a month broadcast the first Texaco Showcase production, a stage adaptation of Romeo and Juliet. By the mid-1990s, Bravo began to incorporate more PBS-style underwriting sponsorships, and then began accepting traditional commercial advertising by 1998.
Official source
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