Concept

L'Usine nouvelle

Summary
L'Usine nouvelle is a weekly French business magazine that covers business and technology. It is based in Antony, Hauts-de-Seine near Paris. This trade magazine appeared for the first time on 5 December 1891 in Charleville in the Ardennes department in northeastern France with the title l'Usine, subtitled "Organe de l'industrie des Ardennes et du Nord-Est" ("Organ of Industry of the Ardennes and the North-East"). It was published with the encouragement of a regional trade association, the Syndicat des industriels métallurgiques ardennais. And an editorial was specific: "L'Usine hopes to become the organ for everyone who has at heart the prosperity of the industries of the Ardennes and their expansion." It was a newspaper conceived entrepreneurs for entrepreneurs. It was an information tool to help them act and make decisions, and a communications tool and source of advertising for managers. At that time, the Ardennes and the northeast of France were considered a favoured area for industrial development. In 1905, it was bought by Camille Didier, who had become its publisher in 1901 at the age of 26 and who had opened an office in Paris. Camille Didier sought to turn l'Usine into a nationally distributed magazine. In 1914, the magazine had 3,000 subscribers. In response to the invasion of France by Germany during World War I, the newspaper moved its office to Paris and remained there. In 1935, the magazine printed 35,000 copies of each issues and its office was at 15 de la rue Bleue. At the outbreak of World War II, the magazine called on its readers to support the war effort. After Paris was occupied by German forces, the magazine continued to publish but limited itself to factual information such as commodity prices. At the time of the Liberation of Paris, its publisher (still Camille Didier) was accused of having collaborated with the enemy by continuing to publish during the German occupation. He was supported by his cousin Jeanne Carlot, a resistance figure in the Ardennes who had published an underground resistance newspaper named l'Ardenne.
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