Concept
Cocacolonization
Related concepts (4)
Americanization
Americanization or Americanisation (see spelling differences) is the influence of American culture and business on other countries outside the United States of America, including their media, cuisine, business practices, popular culture, technology or political techniques. Some observers have described Americanization as synonymous with progress and innovation. Hollywood, the American film and television industry, has since the 1910s dominated most of the world's media markets.
McDonaldization
McDonaldization is the process of a society adopting the characteristics of a fast-food restaurant. The McWord concept was proposed by sociologist George Ritzer in his 1993 book The McDonaldization of Society. McDonaldization is a reconceptualization of rationalization and scientific management. Where Max Weber used the model of the bureaucracy to represent the direction of this changing society, Ritzer sees the fast-food restaurant as a more representative contemporary paradigm.
Disneyfication
In the field of sociology, the term "Disneyfication" describes the commercial transformation of things (e.g. entertainment) or environments into something simplified, controlled, and 'safe'—reminiscent of the Walt Disney brand (such as its media, parks, etc.). The term broadly describes the process of stripping a real place or thing of its original character and representing it in a sanitized format where references to anything negative or inconvenient are removed, and the facts are simplified with the intent of rendering the subject more pleasant and easily grasped.
Cultural imperialism
Cultural imperialism (also cultural colonialism) comprises the cultural dimensions of imperialism. The word "imperialism" describes practices in which a country engages culture (language, tradition, and ritual, politics, economics) to create and maintain unequal social and economic relationships among social groups. Cultural imperialism often uses wealth, media power and violence to implement the system of cultural hegemony that legitimizes imperialism.