Fashion of the 1980s was characterized by a rejection of 1970s fashion. Punk fashion began as a reaction against both the hippie movement of the past decades and the materialist values of the current decade. The first half of the decade was relatively tame in comparison to the second half, which was when apparel became very bright and vivid in appearance.
Hair in the 1980s was typically big, curly, bouffant and heavily styled. Television shows such as Dynasty helped popularize the high volume bouffant and glamorous image associated with it. Women in the 1980s wore bright, heavy makeup. Everyday fashion in the 1980s consisted of light-colored lips, dark and thick eyelashes, and pink or red rouge (otherwise known as blush).
Some of the top fashion models of the 1980s were Brooke Shields, Christie Brinkley, Gia Carangi, Joan Severance, Kim Alexis, Carol Alt, Yasmin Le Bon, Renée Simonsen, Kelly Emberg, Inès de La Fressange, Tatjana Patitz, Elle Macpherson, and Paulina Porizkova.
The early 1980s witnessed a backlash against the brightly colored disco fashions of the late 1970s in favor of a minimalist approach to fashion, with less emphasis on accessories. In the US and Europe, practicality was considered just as much as aesthetics. In the UK and America, clothing colors were subdued, quiet and basic; varying shades of brown, tan, cream, and orange were common.
Fashionable clothing in the early 1980s included unisex and gender-specific attire. Widespread fashions for women in the early 1980s included sweaters (including turtleneck, crew neck, and v-neck varieties); fur-lined puffer jackets; tunics; faux-fur coats; velvet blazers; trench coats (made in both fake and real leather); crop tops; tube tops; knee-length skirts (of no prescribed length, as designers opted for choice); loose, flowy, knee-length dresses (with high-cut and low-cut necklines, varying sleeve lengths, and made in a variety of fabrics including cotton, silk, satin, and polyester); high-waisted loose pants; embroidered jeans; leather pants; and designer jeans, though jeans were not as widely worn as during the 1970s.