Concept

Radeon

Summary
Radeon (ˈreɪdiɒn) is a brand of computer products, including graphics processing units, random-access memory, RAM disk software, and solid-state drives, produced by Radeon Technologies Group, a division of AMD. The brand was launched in 2000 by ATI Technologies, which was acquired by AMD in 2006 for US$5.4 billion. Radeon Graphics is the successor to the Rage line. Three different families of microarchitectures can be roughly distinguished, the fixed-pipeline family, the unified shader model-families of TeraScale and Graphics Core Next. ATI/AMD have developed different technologies, such as TruForm, HyperMemory, HyperZ, XGP, Eyefinity for multi-monitor setups, PowerPlay for power-saving, CrossFire (for multi-GPU) or Hybrid Graphics. A range of SIP blocks is also to be found on certain models in the Radeon products line: Unified Video Decoder, Video Coding Engine and TrueAudio. The brand was previously only known as "ATI Radeon" until August 2010, when it was renamed to increase AMD's brand awareness on a global scale. Products up to and including the HD 5000 series are branded as ATI Radeon, while the HD 6000 series and beyond use the new AMD Radeon branding. On 11 September 2015, AMD's GPU business was split into a separate unit known as Radeon Technologies Group, with Raja Koduri as Senior Vice President and chief architect. AMD does not distribute Radeon cards directly to consumers (though some exceptions can be found). Instead, it sells Radeon GPUs to third-party manufacturers, who build and sell the Radeon-based video cards to the OEM and retail channels. Manufacturers of the Radeon cards—some of whom also make motherboards—include ASRock, Asus, Biostar, Club 3D, Diamond, Force3D, Gainward, Gigabyte, HIS, MSI, PowerColor, Sapphire, VisionTek, and XFX. Early generations were identified with a number and major/minor alphabetic prefix. Later generations were assigned code names. New or heavily redesigned architectures have a prefix of R (e.g., R300 or R600) while slight modifications are indicated by the RV prefix (e.
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