Summary
In international relations, public diplomacy or people's diplomacy, broadly speaking, is any of the various government-sponsored efforts aimed at communicating directly with foreign publics to establish a dialogue designed to inform and influence with the aim of building support for the state's strategic objectives. These also include propaganda. As the international order has changed over the twentieth century, so has the practice of public diplomacy. Its practitioners use a variety of instruments and methods ranging from personal contact and media interviews to the Internet and educational exchanges. In his essay "'Public Diplomacy' Before Gullion: The Evolution of a Phrase", Nicholas J. Cull of the USC Center on Public Diplomacy writes, "The earliest use of the phrase 'public diplomacy' to surface is actually not American at all but in a leader piece from the London Times in January 1856. It is used merely as a synonym for civility in a piece criticizing the posturing of President Franklin Pierce." Cull writes that Edmund Gullion, dean of the Fletcher School of Law and Diplomacy at Tufts University and a distinguished retired foreign service officer, "was the first to use the phrase in its modern meaning." In 1965, Gullion founded the Edward R. Murrow Center of Public Diplomacy, and Cull writes "An early Murrow Center brochure provided a convenient summary of Gullion's concept": Public diplomacy . . . deals with the influence of public attitudes on the formation and execution of foreign policies. It encompasses dimensions of international relations beyond traditional diplomacy; the cultivation by governments of public opinion in other countries; the interaction of private groups and interests in one country with another; the reporting of foreign affairs and its impact on policy; communication between those whose job is communication, as diplomats and foreign correspondents; and the process of intercultural communications.
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