Concept

SodaStream

SodaStream International Ltd. (סודהסטרים) is an Israel-based manufacturing company best-known as the maker of the consumer home carbonation product of the same name. The company's soda machines, in the style of soda siphons, add carbon dioxide to water from a pressurized cylinder to create carbonated water for drinking. It also sells more than 100 types of concentrated syrups and flavourings that are used in the process of making carbonated drinks. In 2018, SodaStream distributed its products to 80,000 individual retail stores across 45 countries. The company was founded in 1903 in England. After it merged with Soda-Club in 1998, it was relaunched with an emphasis on healthier drinks, and went public on the Nasdaq stock exchange in November 2010. SodaStream is headquartered in Kfar Saba, Israel, and has 13 production plants. In August 2018, the company was acquired by PepsiCo for US$3.2 billion. PepsiCo was attracted to the company due to its technological innovations and a desire to move into providing more healthy products; SodaStream has since launched a variety of PepsiCo flavours into their range. Until 2015, the company's principal manufacturing facility was located in Mishor Adumim, an industrial park within the Israeli settlement of Ma'ale Adumim in the West Bank, which generated controversy and a boycott campaign. In October 2015, under growing pressure from activists of the Palestinian-led BDS movement, SodaStream closed its facility in Mishor Adumim and relocated it to the town of Lehavim in Israel proper. The SodaStream Sparkling Water Maker is a device that forces carbon dioxide (CO2) gas (stored under pressure in a cylinder) into water, making it sparkling (fizzy). The product includes a machine, a carbon dioxide cylinder, and one or more reusable beverage bottles. The bottle, filled with water, is inserted into the machine, and with a button push or two, compressed CO2 from the cylinder is injected, creating carbonated water.

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