Thomas Alois Weber
In this paper we analyse the optimal infinite-horizon advertising policy of a monopolist firm in a market for durable goods, based on classic models by Vidale–Wolfe (Oper. Res. 1957; 5(3):370–381) and Nerlove–Arrow (Economica 1962; 29 (114):129–142). A set ...
Wiley-Blackwell2005