Concept

Kumkum Bhagya

Kumkum Bhagya () is an Indian Hindi-language drama television series produced by Ekta Kapoor under Balaji Telefilms. It premiered on 15 April 2014 on Zee TV and it is digitally available on ZEE5. It formerly starred Sriti Jha and Shabir Ahluwalia. Currently, it stars Mugdha Chaphekar and Krishna Kaul as the second-generation leads. The concept of the show was originally based on Jane Austen's 1811 novel Sense and Sensibility. The show was rebranded as Kumkum Bhagya: Doosri Peedhi in 2019 with a new generation appearing. Sarla Arora runs a marriage hall, Kumkum Bhagya, and is a single mother to her two daughters, Pragya and Bulbul. Sarla constantly worries for Pragya as she is still not able to find her a groom. Famous rockstar Abhishek Prem Mehra, aka Abhi, crosses paths with Pragya and they immediately get on each other's bad side. Abhi's grandmother, Kulpreet Mehra, asks for Pragya's hand in marriage for Abhi from Sarla, to which Sarla agrees to. Alia, Abhi's sister, is in love with Purab, Abhi's best friend, while he is in love with Bulbul. Due to her obsession with Purab, Alia asks Abhi to marry the girl who's in love with Purab, thinking it is Pragya. Abhi unwillingly agrees, for the sake of his sister's happiness. On their wedding night, Pragya is devastated to know the truth about her marriage, as Abhi promises to make her life hell. She also finds out that Alia's supermodel best friend, Tanu, is Abhi's girlfriend. In a bid to save Bulbul, Pragya lies to Abhi that she is in a relationship with Purab. She urges Bulbul to forget Purab, and he is arranged to marry Alia, but on the wedding day, Purab runs away to marry Bulbul. Soon it's revealed that Bulbul is the woman whom Purab loves. Alia, Abhi, and Tanu blame Pragya for everything, but after a series of events, he realises that Bulbul and Purab truly love one another and arranges their marriage, angering Alia. During one of the wedding ceremonies, Alia arranges for Bulbul to be kidnapped but Pragya is kidnapped instead.

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