Conference on College Composition and CommunicationThe Conference on College Composition and Communication (CCCC, often referred to as "Four Cs" or "Cs") is a national professional association of college and university writing instructors in the United States. The CCCC formed in 1949 as an organization within the National Council of Teachers of English (NCTE). CCCC is the largest organization dedicated to writing research, theory, and teaching worldwide.
Digital rhetoricDigital rhetoric can be generally defined as communication that exists in the digital sphere. As such, digital rhetoric can be expressed in many different forms, including text, images, videos, and software. Due to the increasingly mediated nature of our contemporary society, there are no longer clear distinctions between digital and non-digital environments. This has expanded the scope of digital rhetoric to account for the increased fluidity with which humans interact with technology.
Visual rhetoricVisual rhetoric is the art of effective communication through visual elements such as images, typography, and texts. Visual rhetoric encompasses the skill of visual literacy and the ability to analyze images for their form and meaning. Drawing on techniques from semiotics and rhetorical analysis, visual rhetoric expands on visual literacy as it examines the structure of an image with the focus on its persuasive effects on an audience. Although visual rhetoric also involves typography and other texts, it concentrates mainly on the use of images or visual texts.
RhetoricRhetoric (ˈrɛtərɪk) is the art of persuasion, which along with grammar and logic (or dialectic), is one of the three ancient arts of discourse. Rhetoric aims to study the techniques writers or speakers utilize to inform, persuade, or motivate particular audiences in specific situations. Aristotle defines rhetoric as "the faculty of observing in any given case the available means of persuasion" and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he calls it "a combination of the science of logic and of the ethical branch of politics".
WritingWriting is a cognitive and social activity involving neuropsychological and physical processes and the use of writing systems to structure and translate human thoughts into persistent representations of human language. A system of writing relies on many of the same semantic structures as the language it represents, such as lexicon and syntax, with the added dependency of a system of symbols representing that language's phonology and morphology. Nevertheless, written language may take on characteristics distinctive from any available in spoken language.
