Concept

Business marketing

Related publications (6)

Dynamic Product Portfolio Management with Life Cycle Considerations

Ralf Seifert, Jean-Sébastien Tancrez, Isik Bicer

We consider a portfolio of products in which each product probabilistically transitions through various life cycle stages. The evolution through these life cycle stages is impacted by both marketing support and product launch decisions, which are bound by ...

2016

Individual and Inter-related Action Unit Detection in Videos for Affect Recognition

Anil Yuce

The human face has evolved to become the most important source of non-verbal information that conveys our affective, cognitive and mental state to others. Apart from human to human communication facial expressions have also become an indispensable componen ...

EPFL2016

Inventory Management with Working Capital Restrictions

Cristopher Ariel Zeballos Avila

Working capital restrictions can have disruptive effects on the coordination of the operations and finances of a company. Working capital restrictions may limit the inventory ordering power, reduce revenues, and increase the use of high premium debt. It ma ...

EPFL2013

Marketing in New Ventures: Theory and Empirical Evidence

Marc Gruber

Marketing is considered to be of utmost importance for the success of new ventures. Therefore, research on entrepreneurial marketing has increased considerably since the late 1980s. Its findings are varied and vibrant, yet also large and extremely fragment ...

2004

Entrepreneurial Marketing

Marc Gruber

Entrepreneurship is one of the youngest disciplines in the area of business administration. Hence, there is a special need for literature that can be used in teaching and that can serve as a basis for research. This article reviews five textbooks and three ...

2004

Research on Marketing in Emerging Firms: Key Issues and Open Questions

Marc Gruber

In many industries, emerging firms derive their initial strength from R&D activities. Though technological capabilities are important for building technologically sound products, they are not sufficient for turning an emerging firm into a viable economic a ...

2003

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