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Concept
American Viticultural Area
Summary
An American Viticultural Area (AVA) is a designated wine grape-growing region in the United States, providing an official appellation for the mutual benefit of wineries and consumers. Winemakers frequently want their consumers to know about the geographic pedigree of their wines, as wines from a particular area can possess distinctive characteristics. Consumers often seek out wines from specific AVAs, and certain wines of particular pedigrees can claim premium prices and loyal customers. If a wine is labeled with an AVA, at least 85% of the grapes that make up the wine must have been grown in the AVA, and the wine must be fully finished within the state where the AVA is located.
The boundaries of AVAs are defined by the Tax and Trade Bureau (TTB), a component of the United States Department of the Treasury. The TTB defines AVAs at the request of wineries and other petitioners. Prior to the TTB's creation in 2003, the Treasury’s Bureau of Alcohol, Tobacco and Firearms (ATF) received and handled petitions for viticultural areas, wine production and labeling.
Section 4.25(e)(2) of the TTB regulations (27 C.F.R. § 4.25(e)(2)) outlines the procedure for proposing an AVA and provides that any interested party may petition the TTB to establish a grape-growing region as an AVA. Section 9.12 of the TTB regulations (27 C.F.R. § 9.12) prescribes the standards for petitions for the establishment or modification of AVAs. Petitions to establish an AVA must include the following:
Evidence that the area within the proposed AVA boundary is nationally or locally known by the AVA name specified in the petition;
An explanation of the basis for defining the boundary of the proposed AVA;
A narrative description of the features of the proposed AVA affecting viticulture, such as climate, geology, soils, physical features, and elevation, that make the proposed AVA distinctive and distinguish it from adjacent areas outside the proposed AVA;
The appropriate United States Geological Survey (USGS) map(s) showing the location of the proposed AVA, with the boundary of the proposed AVA clearly drawn thereon;
An explanation of how of the proposed AVA is sufficiently distinct from an existing AVA so as to warrant separate recognition, if the proposed AVA is to be established within, or overlapping, an existing AVA; and
A detailed narrative description of the proposed AVA boundary based on USGS map markings.
Official source
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