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Concept
Hypermarket
Summary
A hypermarket (sometimes called a hyperstore, supercentre, or superstore) is a big-box store combining a supermarket and a department store. The result is an expansive retail facility carrying a wide range of products under one roof, including full grocery lines and general merchandise. In theory, hypermarkets allow customers to satisfy all their routine shopping needs in one trip. The term hypermarket (hypermarché) was coined in 1968 by French trade expert Jacques Pictet.
Hypermarkets, like other big-box stores, typically have business models focusing on high-volume, low-margin sales. Typically covering an area of , they generally have more than 200,000 different brands of merchandise available at any one time. Because of their large footprints, many hypermarkets choose suburban or out-of-town locations that are easily accessible by automobile.
Loblaws established its Real Canadian Superstore chain in 1979. It sells mainly groceries, while also retailing clothing, electronics and housewares. Its largest competitor in Canada is Walmart. These are the two major Canadian hypermarkets.
The Belgian retailer Grand Bazar opened three hypermarkets in a short span in 1961 under the name SuperBazar after Belgian law restricting the size of department stores was abolished in January 1961. The first SuperBazar, opened in Bruges on 9 September 1961, initially designed to become a non-food department store, however only covered a surface area of , and was later converted into a regular supermarket. The substantially larger store that opened a week later in Auderghem, Brussels, covering , is regarded as a more proper hypermarket that brought the concept to fruition. It was Belgian market development engineer fr, who adopted the concept from his frequent trips to the United States, particularly inspired from the Grand Union's "Grand Way" center in Paramus, New Jersey.
Carrefour opened its first hypermarket in 1963, at Sainte-Geneviève-des-Bois, France, The co-founders were influenced by the teachings of Colombian-born American marketing executive Bernardo Trujillo, who taught executive education as part of the NCR Corporation's marketing campaign.
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