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Concept
AT&T Mobility
Summary
AT&T Mobility LLC, also known as AT&T Wireless and marketed as simply AT&T, is an American telecommunications company. It is a wholly owned subsidiary of AT&T Inc. and provides wireless services in the United States. AT&T Mobility is the largest wireless carrier in the United States, with 217.4 million subscribers at the end of Q4 2022.
The company is headquartered in Brookhaven, Georgia. Originally known as Cingular Wireless (a joint venture between SBC Communications and BellSouth) from 2000 to 2007, the company acquired the old AT&T Wireless in 2004; SBC later acquired the original AT&T and adopted its name. Cingular became wholly owned by AT&T in December 2006 as a result of AT&T's acquisition of BellSouth.
In January 2007, Cingular confirmed it would rebrand itself under the AT&T name. Although the legal corporate name change occurred immediately, for both regulatory and brand-awareness reasons both brands were used in the company's signage and advertising during a transition period. The transition concluded in late June, just prior to the rollout of the Apple iPhone.
On March 20, 2011, AT&T Mobility announced its intention to acquire T-Mobile US from Deutsche Telekom for $39 billion. If it had received government and regulatory approval, AT&T would have had more than 130 million subscribers. However, the U.S. Department of Justice, the Federal Communications Commission (FCC), and AT&T Mobility's competitors (such as Sprint Corporation) opposed the move on the grounds that it would substantially reduce competition in the cellular network market. In December 2011, in the face of both governmental and widespread consumer opposition, AT&T withdrew its offer to complete the merger.
Customers can currently choose either AT&T's 4GB or Unlimited Your Way Plans. As of January 8, 2016, AT&T no longer offers two-year contracts for subsidized smartphones to its consumer customers. Customers who currently have two-year contracts are grandfathered until they upgrade to a new device, in which case they will have to choose from AT&T's NEXT installment plans for smartphones.
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