Snopes 'snoʊps, formerly known as the Urban Legends Reference Pages, is a fact-checking website. It has been described as a "well-regarded reference for sorting out myths and rumors" on the Internet. The site has also been seen as a source for both validating and debunking urban legends and similar stories in American popular culture. In 1994, David and Barbara Mikkelson created an urban folklore web site that would become Snopes.com. Snopes was an early online encyclopedia focused on urban legends, which mainly presented search results of user discussions based at first on their contributions to the Usenet newsgroup alt.folklore.urban (AFU) where they'd been active. The site grew to encompass a wide range of subjects and became a resource to which Internet users began submitting pictures and stories of questionable veracity. According to the Mikkelsons, Snopes predated the search engine concept of fact-checking via search results. David Mikkelson had originally adopted the username "Snopes" (the name of a family of often unpleasant people in the works of William Faulkner) in AFU. In 2002, the site had become known well enough that a television pilot by writer-director Michael Levine called Snopes: Urban Legends was completed with American actor Jim Davidson as host. However, it did not air on major networks. By 2010, the site was attracting seven million to eight million unique visitors in an average month. By mid-2014, Barbara had not written for Snopes "in several years" and David was forced to hire users from Snopes.com's message board to assist him in running the site. The Mikkelsons divorced around that time. Christopher Richmond and Drew Schoentrup became part owners in July 2016 with the purchase of Barbara Mikkelson's share by the internet media management company Proper Media. On March 9, 2017, David Mikkelson terminated the brokering agreement with Proper Media, which is also the company that provides Snopes with web development, hosting, and advertising support.