Social networkA social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for analyzing the structure of whole social entities as well as a variety of theories explaining the patterns observed in these structures. The study of these structures uses social network analysis to identify local and global patterns, locate influential entities, and examine network dynamics.
Manuel CastellsManuel Castells Oliván (kəsˈteʎs; born 9 February 1942) is a Spanish sociologist. He is well known for his authorship of a trilogy of works, entitled The Information Age: Economy, Society and Culture. He is a scholar of the information society, communication and globalization. Castells is the Full Professor of Sociology, Universitat Oberta de Catalunya (UOC), in Barcelona. He is also the University Professor and the Wallis Annenberg Chair Professor of Communication Technology and Society at the Annenberg School of Communication, University of Southern California, Los Angeles.
Group dynamicsGroup dynamics is a system of behaviors and psychological processes occurring within a social group (intragroup dynamics), or between social groups (intergroup dynamics). The study of group dynamics can be useful in understanding decision-making behaviour, tracking the spread of diseases in society, creating effective therapy techniques, and following the emergence and popularity of new ideas and technologies.
Cross-cultural communicationCross-cultural communication is a field of study investigating how people from differing cultural backgrounds communicate, in similar and different ways among themselves, and how they endeavor to communicate across cultures. Intercultural communication is a related field of study. During the Cold War, the economy of the United States was largely self-contained because the world was polarized into two separate and competing powers: the East and the West.
Human behaviorHuman behavior is the potential and expressed capacity (mentally, physically, and socially) of human individuals or groups to respond to internal and external stimuli throughout their life. Behavior is driven by genetic and environmental factors that affect an individual. Behavior is also driven, in part, by thoughts and feelings, which provide insight into individual psyche, revealing such things as attitudes and values. Human behavior is shaped by psychological traits, as personality types vary from person to person, producing different actions and behavior.
Philosophy of languageIn analytic philosophy, philosophy of language investigates the nature of language and the relations between language, language users, and the world. Investigations may include inquiry into the nature of meaning, intentionality, reference, the constitution of sentences, concepts, learning, and thought. Gottlob Frege and Bertrand Russell were pivotal figures in analytic philosophy's "linguistic turn". These writers were followed by Ludwig Wittgenstein (Tractatus Logico-Philosophicus), the Vienna Circle, logical positivists, and Willard Van Orman Quine.
Social researchSocial research is a research conducted by social scientists following a systematic plan. Social research methodologies can be classified as quantitative and qualitative. Quantitative designs approach social phenomena through quantifiable evidence, and often rely on statistical analysis of many cases (or across intentionally designed treatments in an experiment) to create valid and reliable general claims. Related to quantity.
Participant observationParticipant observation is one type of data collection method by practitioner-scholars typically used in qualitative research and ethnography. This type of methodology is employed in many disciplines, particularly anthropology (incl. cultural anthropology and European ethnology), sociology (incl. sociology of culture and cultural criminology), communication studies, human geography, and social psychology.
Qualitative researchQualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation. This type of research typically involves in-depth interviews, focus groups, or observations in order to collect data that is rich in detail and context. Qualitative research is often used to explore complex phenomena or to gain insight into people's experiences and perspectives on a particular topic.
Political communicationPolitical communication is a subfield of communication and political science that is concerned with how information spreads and influences politics, policy makers, the news media, and citizens. Since the advent of the World Wide Web, the amount of data to analyze has exploded and researchers are shifting to computational methods to study the dynamics of political communication. In recent years, machine learning, natural language processing, and network analysis have become key tools in the subfield.
