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Concept
Pirelli
Summary
Pirelli & C. S.p.A. is an Italian multinational tyre manufacturer based in the city of Milan, Italy. The company, which has been listed on the Milan Stock Exchange since 1922, is the 6th-largest tyre manufacturer and is focused on the consumer production of tyres for cars, motorcycles and bicycles. It is present in Europe, the Asia-Pacific, Latin America, North America and the Post-Soviet states, operating commercially in over 160 countries. It has 19 manufacturing sites in 13 countries and a network of around 14,600 distributors and retailers. In 2015, China National Chemical Corp. Ltd. (ChemChina) took controlling interest of Pirelli; with the Chinese state-owned company agreeing to maintain the tire company's ownership structure until 2023.
Pirelli has been sponsoring sport competitions since 1907 and is the exclusive tyre partner and supplier for the Grand-Am Rolex Sports Car Series for 2008–2010, FIA Formula One World Championship for 2011–present and for the FIM World Superbike Championship. Pirelli's headquarters are located in Milan's Bicocca district.
Pirelli is now solely a tyre manufacturing company. In the past it has been involved in fashion and operated in renewable energy and sustainable mobility.
On 4 October 2017, Pirelli returned to the Milan Stock Exchange after focusing its business on pure consumer products (tyres for car, motorcycles, and bicycles) and related services, and separating the business of industrial tyre.
Pirelli's eponymous calendar has been published since 1964, and has featured the contributions of many famous photographers over the years such as Helmut Newton, Steve McCurry, Peter Lindbergh, Richard Avedon, Bruce Weber, Herb Rits and Annie Leibovitz.
The company's US-based headquarters are located in Rome, Georgia.
Founded in Milan in 1872 by Giovanni Battista Pirelli (1848–1932), the company initially specialised in rubber and derivative processes and also made scuba diving rebreathers. Thereafter, Pirelli's activities were primarily focused on the production of tyre and cables (for energy and telecommunications).
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