Concept
Advertising in biology
Related concepts (4)
Animal coloration
Animal colouration is the general appearance of an animal resulting from the reflection or emission of light from its surfaces. Some animals are brightly coloured, while others are hard to see. In some species, such as the peafowl, the male has strong patterns, conspicuous colours and is iridescent, while the female is far less visible. There are several separate reasons why animals have evolved colours. Camouflage enables an animal to remain hidden from view.
Batesian mimicry
Batesian mimicry is a form of mimicry where a harmless species has evolved to imitate the warning signals of a harmful species directed at a predator of them both. It is named after the English naturalist Henry Walter Bates, after his work on butterflies in the rainforests of Brazil. Batesian mimicry is the most commonly known and widely studied of mimicry complexes, such that the word mimicry is often treated as synonymous with Batesian mimicry. There are many other forms however, some very similar in principle, others far separated.
Peafowl
Peafowl is a common name for three bird species in the genera Pavo and Afropavo within the tribe Pavonini of the family Phasianidae (the pheasants and their allies). Male peafowl are referred to as peacocks, and female peafowl are referred to as peahens, although peafowl of either sex are often referred to colloquially as "peacocks". The two Asiatic species are the blue or Indian peafowl originally from the Indian subcontinent, and the green peafowl from Southeast Asia; the one African species is the Congo peafowl, native only to the Congo Basin.
Aposematism
Aposematism is the advertising by an animal to potential predators that it is not worth attacking or eating. This unprofitability may consist of any defenses which make the prey difficult to kill and eat, such as toxicity, venom, foul taste or smell, sharp spines, or aggressive nature. These advertising signals may take the form of conspicuous coloration, sounds, odours, or other perceivable characteristics. Aposematic signals are beneficial for both predator and prey, since both avoid potential harm.