TrademarkA trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from others. The trademark owner can be an individual, business organization, or any legal entity. A trademark may be located on a package, a label, a voucher, or on the product itself. Trademarks used to identify services are sometimes called service marks.
PosterA poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. They are a frequent tool of advertisers (particularly of events, musicians, and films), propagandists, protestors, and other groups trying to communicate a message.
EmblemAn emblem is an abstract or representational pictorial that represents a concept, like a moral truth, or an allegory, or a person, like a monarch or saint. Although the words emblem and symbol are often used interchangeably, an emblem is a pattern that is used to represent an idea or an individual. An emblem develops in concrete, visual terms some abstraction: a deity, a tribe or nation, or a virtue or vice. An emblem may be worn or otherwise used as an identifying badge or patch.
CalligraphyCalligraphy () is a visual art related to writing. It is the design and execution of lettering with a pen, ink brush, or other writing instrument. Contemporary calligraphic practice can be defined as "the art of giving form to signs in an expressive, harmonious, and skillful manner". Modern calligraphy ranges from functional inscriptions and designs to fine-art pieces where the letters may or may not be readable. Classical calligraphy differs from type design and non-classical hand-lettering, though a calligrapher may practice both.
Coat of armsA coat of arms is a heraldic visual design on an escutcheon (i.e., shield), surcoat, or tabard (the latter two being outer garments). The coat of arms on an escutcheon forms the central element of the full heraldic achievement, which in its whole consists of a shield, supporters, a crest, and a motto. A coat of arms is traditionally unique to the armiger (e.g. an individual person, family, state, organization, school or corporation).
LogogramIn a written language, a logogram, logograph, or lexigraph (from Greek logo, "word", and gramma "that which is drawn or written") is a written character that represents a word or morpheme. Chinese characters (pronounced Hànzì in Mandarin Chinese, Kanji in Japanese, Hanja in Korean, Hán tự in Vietnamese and Sawgun in Standard Zhuang) are generally logograms, as are many hieroglyphic and cuneiform characters. The use of logograms in writing is called logography, and a writing system that is based on logograms is called a logography or logographic system.
Product namingProduct naming is the discipline of deciding what a product will be called, and is very similar in concept and approach to the process of deciding on a name for a company or organization. Product naming is considered a critical part of the branding process, which includes all of the marketing activities that affect the brand image, such as positioning and the design of logo, packaging and the product itself. The process involved in product naming can take months or years to complete.
