The Fender Stratocaster, colloquially known as the Strat, is a model of electric guitar designed between 1952 and 1954 by Leo Fender, Bill Carson, George Fullerton, and Freddie Tavares. The Fender Musical Instruments Corporation has continuously manufactured the Stratocaster since 1954. It is a double-cutaway guitar, with an extended top "horn" shape for balance. Along with the Gibson Les Paul, Gibson SG, and Fender Telecaster, it is one of the most-often emulated electric guitar shapes. "Stratocaster" and "Strat" are trademark terms belonging to Fender. Guitars that duplicate the Stratocaster by other manufacturers are sometimes called S-Type or ST-type guitars. The guitar introduced into the popular market several features that were innovative for electric guitars in the mid-1950s. The distinctive body shape, which has become commonplace among electric guitars, was revolutionary for the time period, and for the first time a mass-market electric guitar did not significantly resemble earlier acoustic models. The double cutaway, elongated horns, and heavily contoured back were all designed for better balance and comfort to play while standing up and slung off the shoulder with a strap. The three-pickup design offered players increased versatility and choice in tone quality over earlier one- and two-pickup electric guitars, and a responsive and simplified vibrato arm integrated into the bridge plate, which marked a significant design improvement over other vibrato systems, such as those manufactured by Bigsby. All of these design elements were popularized and later became an industry standard due to the success of the Stratocaster. The Fender Stratocaster is one of the most iconic electric guitar models of all time. Over the years, countless variations of the Stratocaster have been made. The modular nature of the guitar, with its easily removable components, left players and luthiers to perform numerous modifications to their own guitars, changing out pickups or necks to fit the needs of the player.