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Concept
Generative Systems: Art, Science and Technology
Summary
Generative Systems was a program founded by Sonia Landy Sheridan at the School of the Art Institute of Chicago in 1969 to help integrate art with new technologies.
Sheridan was teaching art at the School of the Art Institute of Chicago the 1960s, still using pen, pencil and brush. In the late 1960s silk screen printing was added, along with a new Cameron enlarging technology, followed by a 3M Thermo-Fax copier. Don Conlin, manager of the 3M Color Research Lab, introduced Sheridan to Dr. Douglas Dybvig, chemist and primary inventor of Color-in-Color, the world's first color copier. Sheridan was invited by 3M to spend the summer of 1970 in the 3M Color Research Lab to work along with Dr. Dybvig and the developers of Color-in-Color machine. After a demonstration in the school, Conlin and Dybvig arranged for a Color-in-Color copier to be installed in Sheridan's Generative Systems class. In the interim, Sheridan and her students acquired a couple of transmission (fax) machines, a Haloid Xerox, and other assorted older business machines, plus experimental cameras.
In the 1970s electronic technology replaced hand tools and real time imaging emerged in a symbiosis between Art, Science and Technology. The use of industrial photocopiers and computers as creative tools, was a contribution to interdisciplinary approach to the fine arts, exploring the creative possibilities of image-generating equipment. The use of communications instruments generated innovative research.
Sheridan initiated Generative Systems program introducing students to various reprography techniques like the first graphic arts experiments, xerography (electronic imaging), the Thermo-Fax copier, the Telecopier, the Haloid (Xerox) camera, using these machines in conjunction with other devices: gatling camera, video monitor, frequency generator, biofeedback system.
The singular methods of instruction used by Sheridan in her Generative Systems courses created a new way of teaching art and technology integration within a practical context under the basics of creative thinking and experimentation.
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