Kellogg School of Management

The Kellogg School of Management at Northwestern University (also known as Kellogg) is the business school of Northwestern University, a private research university in Evanston, Illinois. Founded in 1908, Kellogg is one of the oldest and most prestigious business schools in the world. Its faculty, alumni, and students have made significant contributions to fields such as marketing, management sciences, and decision sciences. The school was founded in 1908 as Northwestern University's School of Commerce. It offered a part-time evening program. It was a founding member of the Association to Advance Collegiate Schools of Business, that sets accreditation standards for business schools. The school played a major role in helping to establish the Graduate Management Admission Test. Also, researchers associated with the school have made contributions to fields such as marketing and decision sciences. For instance, Walter Dill Scott, a pioneer in applied psychology, helped establish some of the earliest advertising and marketing courses in the first decade of the twentieth century. He went on to serve as president of Northwestern University from 1920 to 1939. More recently, Philip Kotler and Sidney J. Levy's groundbreaking 1969 Journal of Marketing article, "Broadening the Conception of Marketing," laid the foundations for a greatly expanded understanding of marketing. Similarly, Kotler's Marketing Management text has played a key role in deepening the field's scholarship. In 1919, Ralph E. Heilman, a Northwestern graduate with a doctorate from Harvard, was appointed the dean of the school. And in the next year, the school launched a graduate program leading toward the Master of Business Administration degree, drawing nearly 400 students in its first two years. In 1951, the school began offering executive education courses. The Institute for Management, a four-week summer program based in Evanston, expanded the following year to two sections. The program's success eventually led to it being expanded in Europe in 1965 with a similar program offered in Bürgenstock, Switzerland.

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Related concepts (3)

Master of Business Administration

A Master of Business Administration (MBA; also Master in Business Administration) is a postgraduate degree focused on business administration. The core courses in an MBA program cover various areas of business administration such as accounting, applied statistics, human resources, business communication, business ethics, business law, strategic management, business strategy, finance, managerial economics, management, entrepreneurship, marketing, supply-chain management, and operations management in a manner most relevant to management analysis and strategy.

Kellogg School of Management

Business school

A business school is a university-level institution or professional school that confers degrees in business administration or management. A business school may also be referred to as school of management, management school, school of business administration, or colloquially b-school or biz school.