Concept

Westward Television

Summary
Westward Television was the first ITV franchise-holder for the South West of England. It held the franchise from 29 April 1961 until 31 December 1981. After a difficult start, Westward Television provided a popular, distinctive and highly regarded service to its region, until heavy competition led to its franchise not being renewed by the IBA. Westward launched the career of many broadcasters who became well known nationally, won numerous awards for its programming, and heavily influenced its successor, TSW. History The company's first chairman was Peter Cadbury, who had left the board of Tyne Tees Television to set up the company and bid for the south-west franchise, which he won against 11 competing bids. Cadbury named the company after the golf course at Westward Ho! in north Devon, where he played. Ironically, Westward Ho! was part of the region that found reception of the television signal most difficult, until the construction of the Huntshaw Cross relay transmitter
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