Climate communication

Climate communication or climate change communication is a field of environmental communication and science communication focused on the causes, nature and effects of anthropogenic climate change. Research in the field emerged in the 1990s and has since grown and diversified to include studies concerning the media, conceptual framing, and public engagement and response. Since the late 2000s, a growing number of studies have been conducted in developing countries and have been focused on climate communication with marginalized populations. To be able to better understand of this environmental issue of global warming, we are portraying the importance to know which environmental issues are actually being seen to negatively affect the atmosphere. Oil and gas companies have shown significant increase of emissions to the air because they are being over used. Most research focuses on raising public knowledge and awareness, understanding underlying cultural values and emotions, and bringing about public engagement and action. Major issues include familiarity with the audience, barriers to public understanding, creating change, audience segmentation, changing rhetoric, public health, storytelling, media coverage, and popular culture. In "Climate Change Communication” (from Oxford's Communications Research Encyclopedia), communications scholar Amy E. Chadwick identifies Climate Change Communication as a new field of scholarship that truly emerged in the 1990s. In the late 80s and early 90s, research in developed countries (e.g. the United States, New Zealand, and Sweden) was largely concerned with studying the public's perception and comprehension of climate change science, models, and risks and guiding further development of communication strategies. These studies showed that while the public was aware of and beginning to notice climate change effects (increasing temperatures and changing precipitation patterns), the public's understanding of climate change was interlinked with ozone depletion and other environmental risks but not human-produced emissions.