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Concept
Collective behavior
Summary
The expression collective behavior was first used by Franklin Henry Giddings and employed later by Robert Park and Ernest Burgess, Herbert Blumer, Ralph H. Turner and Lewis Killian, and Neil Smelser to refer to social processes and events which do not reflect existing social structure (laws, conventions, and institutions), but which emerge in a "spontaneous" way. Use of the term has been expanded to include reference to cells, social animals like birds and fish, and insects including ants. Collective behavior takes many forms but generally violates societal norms. Collective behavior can be tremendously destructive, as with riots or mob violence, silly, as with fads, or anywhere in between. Collective behavior is always driven by group dynamics, encouraging people to engage in acts they might consider unthinkable under typical social circumstances.
Turner and Killian were the first sociologists to back their theoretical propositions with visual evidence in the form of photographs and motion pictures of collective behavior in action. Prior to that sociologists relied heavily upon eyewitness accounts, which turned out to be far less reliable than one would hope.
Turner and Killian's approach is based largely upon the arguments of Blumer, who argued that social "forces" are not really forces. The actor is active: He creates an interpretation of the acts of others, and acts on the basis of this interpretation.
Here are some instances of collective behavior: the Los Angeles riot of 1992, the hula-hoop fad of 1958, the stock market crashes of 1929, and the "phantom gasser" episodes in Virginia in 1933–34 and Mattoon, IL in 1944. The claim that such diverse episodes all belong to a single field of inquiry is a theoretical assertion, and not all sociologists would agree with it. But Blumer and Neil Smelser did agree, as did others, indicating that the formulation has satisfied some leading sociological thinkers.
Although there are several other schema that may be used to classify forms of collective behavior the following four categories from Blumer are generally considered useful by most sociologists.
Official source
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