A chief creative officer (CCO) is the highest ranking position of the creative team within a company. Depending on the type of company, this position may be responsible for the overall look and feel of marketing, media, and branding associated with the organization. The CCO may also be charged with managing, developing, and leading the team of creative directors, art directors, designers, and copywriters, creative writing, also in charge of long term planning/booking/storytelling for a year, few years to 10 years for certain entertainment companies/intellectual properties, like Marvel Comics/Marvel Studios, DC comics/DC Studios, WWE The CCO directs a company's creative output, developing the artistic design strategy that defines the company's brand. The CCO creates the unique image of the firm and deliver this distinctive design to consumers and to create a clear which is a fundamental and essential work throughout the company. Advertisements present a certain memorable artistic design while also structured to accomplish functional goals. The CCO ensures that the design and functionality combine harmoniously so the firm can present a product that successfully represents its creative brand. Riccardo Tisci of Burberry Raf Simons of Calvin Klein Jennifer Lee of Walt Disney Animation Studios Kevin Feige of Marvel Entertainment Pete Docter of Pixar Matthew Mercer of Critical Role Jessica Alba of The Honest Company Burnie Burns of Rooster Teeth Productions Nick Cannon of Radio Shack Hugh Hefner of Playboy Enterprises Alan Horn of Walt Disney Studios Jim Lee of DC Entertainment will.i.