EA Sports FC, titled until 2023 as FIFA, is a football video game franchise developed by EA Vancouver and EA Romania and published by EA Sports. As of 2011, the EA Sports FC franchise has been localized into 18 languages and available in 51 countries. Listed in Guinness World Records as the best-selling sports video game franchise in the world, the EA Sports FC series has sold over 325 million copies as of 2021. On 10 May 2022, it was announced that EA and FIFA's partnership of 30 years would come to an end upon the termination of their licensing agreement. Since 2023, the series has been named EA Sports FC, with EA Sports FC 24 being the inaugural installment under the banner. FIFA 23 was the last entry to the franchise under the FIFA name. Football video games such as Tehkan World Cup, Sensible Soccer, Kick Off and Match Day had been developed since the late 1980s, and were already competitive in the games market when EA Sports announced a football game as the next addition to their EA Sports label. When the series began with FIFA International Soccer on the Sega Mega Drive in late 1993, it was notable for being the first to have an official license from FIFA, the world governing body of football. The main series has been complemented by additional installments based on single major tournaments, such as the FIFA World Cup, UEFA Champions League, UEFA Europa League and UEFA European Football Championship, as well as a series of football management titles. Since the 1990s, the franchise's main competitor has been Konami's eFootball series (formerly known as Pro Evolution Soccer, or PES). As of EA Sports FC 24, Manchester City striker Erling Haaland is the face of the franchise, appearing on the covers of both the standard and ultimate editions of the game. He succeeds Paris Saint-Germain forward Kylian Mbappé who appeared on the front cover of the series for the three consecutive years between FIFA 21 and FIFA 23 (Chelsea Women forward Sam Kerr appears alongside Mbappé on the ultimate edition, becoming the first female footballer in franchise history to do so).