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Concept
Wired (magazine)
Summary
Wired (stylized in all caps) is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé Nast, it is headquartered in San Francisco, California, and has been in publication since March/April 1993. Several spin-offs have been launched, including Wired UK, Wired Italia, Wired Japan, and Wired Germany.
From its beginning, the strongest influence on the magazine's editorial outlook came from founding editor and publisher Louis Rossetto. With founding creative director John Plunkett, Rossetto in 1991 assembled a 12-page prototype, nearly all of whose ideas were realized in the magazine's first several issues. In its earliest colophons, Wired credited Canadian media theorist Marshall McLuhan as its "patron saint". Wired went on to chronicle the evolution of digital technology and its impact on society.
Wired quickly became recognized as the voice of the emerging digital culture and a pace setter in print design. It articulated the values of a far-reaching "digital revolution" driven by the instant, cost-free reproduction and global transmission of digital information. It won several National Magazine Awards for both editorial and design. Adweek acknowledged Wired as its Magazine of the Decade in 2021.
From 1998 to 2006, Wired magazine and Wired News, which publishes at Wired.com, had separate owners. However, Wired News remained responsible for republishing Wired magazine's content online due to an agreement when Condé Nast purchased the magazine. In 2006, Condé Nast bought Wired News for $25 million, reuniting the magazine with its website.
Wired contributor Chris Anderson is known for popularizing the term "the long tail", as a phrase relating to a "power law"-type graph that helps to visualize the 2000s emergent new media business model. Anderson's article for Wired on this paradigm related to research on power law distribution models carried out by Clay Shirky, specifically in relation to bloggers.
Official source
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