Concept

Visible by Verizon

Visible by Verizon (stylized as v ̇s ̇ble and also known simply as Visible) is an American mobile virtual network operator (MVNO) owned by Verizon Communications. Visible competes primarily against T-Mobile's Metro by T-Mobile, AT&T's Cricket Wireless and Dish's Boost Mobile as part of the prepaid wireless service provider brands. Visible was launched by Verizon on May 10, 2018 without any prior announcement. At launch, the service was only available by invitation only, and at the time, required users to register via the Visible app or its website. Once registered, Visible would send users a SIM card the next day and once installed, can access the network. In addition, only unlocked phones were available to be used at launch. Visible is an all-digital wireless carrier in the United States, offering unlimited text, talk, data, and hotspot, on Verizon’s 4G LTE and 5G NR Networks. It is owned by Verizon and was founded in 2018. The service supports Apple and Android devices. The service is less expensive than Verizon—customers choose which plan they want and pay to receive a month of service. The company's standard Visible plan may be deprioritized based on network traffic, while the Visible Plus plan includes premium network access that is not deprioritized for the first 50GB. As of May 2021, Angie Klein is CEO. Visible was named to Fast Company’s Most Innovative Companies list in 2020, and was named Best Telecom Brand by Adweek in 2021. Visible has also won a Shorty Social Good Award for its #VisibleActsofKindness campaign. In June 2022, Visible was rebranded as Visible by Verizon. In November 2022, Visible became part of the Verizon Value organization, led by Angie Klein. The organization is part of Verizon's Consumer Group and houses its value and prepaid brands, including Tracfone, Straight Talk, Total by Verizon, Safelink, and Verizon Prepaid. The company has faced numerous complaints since its inception related to its lackluster or non-existent customer support, which is only available via chat through their Android or iOS app, and social media platforms Facebook and Twitter.

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