DoublespeakDoublespeak is language that deliberately obscures, disguises, distorts, or reverses the meaning of words. Doublespeak may take the form of euphemisms (e.g., "downsizing" for layoffs and "servicing the target" for bombing), in which case it is primarily meant to make the truth sound more palatable. It may also refer to intentional ambiguity in language or to actual inversions of meaning. In such cases, doublespeak disguises the nature of the truth. Doublespeak is most closely associated with political language.
Context (linguistics)In semiotics, linguistics, sociology and anthropology, context refers to those objects or entities which surround a focal event, in these disciplines typically a communicative event, of some kind. Context is "a frame that surrounds the event and provides resources for its appropriate interpretation". It is thus a relative concept, only definable with respect to some focal event within a frame, not independently of that frame.
PolysemyPolysemy (pəˈlɪsᵻmi or ˈpɒlᵻˌsiːmi; ) is the capacity for a sign (e.g. a symbol, a morpheme, a word, or a phrase) to have multiple related meanings. For example, a word can have several word senses. Polysemy is distinct from monosemy, where a word has a single meaning. Polysemy is distinct from homonymy—or homophony—which is an accidental similarity between two or more words (such as bear the animal, and the verb bear); whereas homonymy is a mere linguistic coincidence, polysemy is not.