Concept

Zillennials

Zillennials (sometimes called Zennials) are the micro-generation of individuals born on the cusp of the Millennial and Generation Z demographic cohorts. Zillennials are generally the children of members of Generation Jones (younger Baby Boomers) and Generation X. Zillennials would have been babies or children at the time of the September 11th terrorist attacks, making them the first cohort to experience adolescence in a “post-9/11” world. The majority of this cohort came of age during the 2010s. Their outlook on life was further shaped by later crises such as the Great Recession of 2008 and the COVID-19 pandemic. Additionally, this cohort witnessed the digital transition of the 2000s and 2010s throughout their childhood and youth: from dial-up Internet to high speed mobile LTE Internet, from corded home phones to cell phones, from home computers to mobile devices with the capability to connect to the Internet, and from cellular flip phones to smartphones. The term Zillennial is a portmanteau of "Generation Z" and "Millennial". A similar portmanteau, Zennial, can be seen used as well. Other names that have been proposed for these cuspers include the Snapchat Generation by Ubl, Walden, and Arbit, and MinionZ by Smit. Although the birth years of the micro-generation are not specifically defined, Zillennials are born on the cusp of the Millennial generation and Generation Z, i.e. near the end of the Millennial generation and the beginning of Generation Z. Authors Hannah Ubl, Lisa Walden, and Debra Arbit define the Millennial/Gen Z cuspers as those born from 1992 to 1998, as does Mary Everett, writing for PopSugar and Vogue. A WGSN case study on Zennials stated that micro-generations are "typically smaller groups born in bursts of time that extend only six years, versus the 15 years a generation" and defines Zennials as those born from 1992 to 1998. Others have defined Zillennials as those born from 1993 to 1998, including Deon Smit, Maisy Farren, writing for Vice, Lindsay Dogson, writing for Business Insider Mexico, and MetLife.

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