Concept

Pretendian

A pretendian (portmanteau of pretend and Indian) is a person who has falsely claimed Indigenous identity by claiming to be a citizen of a Native American or Indigenous Canadian tribal nation, or to be descended from Native ancestors. The term is a pejorative colloquialism. As a practice, being a pretendian is considered an extreme form of cultural appropriation, especially if that individual then asserts that they can represent, and speak for, communities they do not belong to. It is sometimes also referred to as a form of fraud, ethnic fraud or race shifting. Early false claims to Indigenous identity, often called "playing Indian", go back at least as far as the Boston Tea Party. There was a rise in pretendians after the 1960s for a number of reasons, such as the reestablishment of tribal sovereignty following the era of Indian termination policy, the media coverage of the Occupation of Alcatraz and the Wounded Knee Occupation, and the formation of Native American studies as a distinct form of area studies which led to the establishment of publishing programs and university departments specifically for or about Native American culture. At the same time, hippie and New Age subcultures marketed Native cultures as accessible, spiritual, and as a form of resistance to mainstream culture, leading to the rise of the plastic shaman or "culture vulture." By 1990, many years of pushback by Native Americans against pretendians resulted in the successful passage of the Indian Arts and Crafts Act of 1990 (IACA) - a truth-in-advertising law which prohibits misrepresentation in marketing of American Indian or Alaska Native arts and crafts products within the United States. While Indigenous communities have always self-policed and spread word of frauds, mainstream media and arts communities were often unaware, or did not act upon this information, until more recent decades. Since the 1990s and 2000s, a number of controversies regarding ethnic fraud have come to light and received coverage in mainstream media, leading to a broader awareness of pretendians in the world at large.

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Related concepts (4)
Plastic shaman
Plastic shamans, or plastic medicine people, is a pejorative colloquialism applied to individuals who are attempting to pass themselves off as shamans, holy people, or other traditional spiritual leaders, but who have no genuine connection to the traditions or cultures they claim to represent. In some cases, the "plastic shaman" may have some genuine cultural connection, but is seen to be exploiting that knowledge for ego, power, or money.
Passing (racial identity)
Racial passing occurs when a person who is classified as a member of a racial group is accepted or perceived ("passes") as a member of another racial group. Historically, the term has been used primarily in the United States to describe a black or brown person or of multiracial ancestry who assimilated into the white majority to escape the legal and social conventions of racial segregation and discrimination.
Cultural appropriation
Cultural appropriation is the inappropriate or unacknowledged adoption of an element or elements of one culture or identity by members of another culture or identity. This can be especially controversial when members of a dominant culture appropriate from minority cultures. According to critics of the practice, cultural appropriation differs from acculturation, assimilation, or equal cultural exchange in that this appropriation is a form of colonialism.
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