Morinda citrifolia is a fruit-bearing tree in the coffee family, Rubiaceae. Its native range extends across Southeast Asia and Australasia, and was spread across the Pacific by Polynesian sailors. The species is now cultivated throughout the tropics and widely naturalized. Among some 100 names for the fruit across different regions are the more common English names of great morinda, Indian mulberry, noni, beach mulberry, vomit fruit, awl tree and cheese fruit. The fresh fruit's strong, vomit-like odor has made it a famine food in most regions, but it remains a staple food among some cultures, and has been used in traditional medicine. In the consumer market, it has been introduced as a supplement in various formats, such as capsules, skin products, and juices. Morinda citrifolia grows in shady forests, as well as on open rocky or sandy shores. It reaches maturity in about 18 months, then yields between of fruit every month throughout the year. It is tolerant of saline soils, drought conditions, and secondary soils. It is therefore found in a wide variety of habitats: volcanic terrains, lava-strewn coasts, and clearings or limestone outcrops, as well as in coralline atolls. It can grow up to tall, and has large, simple, dark green, shiny and deeply veined leaves. The plant bears flowers and fruits all year round. The fruit is a multiple fruit that has a pungent odor when ripening, and is hence also known as "cheese fruit" or even "vomit fruit". It is oval in shape and reaches size. At first green, the fruit turns yellow then almost white as it ripens. It contains many seeds. Morinda citrifolia is especially attractive to weaver ants, which make nests from the leaves of the tree. These ants protect the plant from some plant-parasitic insects. The smell of the fruit also attracts fruit bats, which aid in dispersing the seeds. A type of fruit fly, Drosophila sechellia, feeds exclusively on these fruits. A variety of beverages (juice drinks), powders (from dried ripe or unripe fruits), cosmetic products (lotions, soaps), oil (from seeds), leaf powders (for encapsulation or pills) have been introduced into the consumer market.